Digital Signage market in India Digital signage is all about giving the good old sign and bill boards a techno-lift. Today, they are primarily used for marketing, information display system, exhibitions, advertising etc. Configurable nature of information display systems and count-down based advertisements allow the use of dynamic content. Also animation based advertisements capture [...]

Digital Signage for Retail industry Retail industry has witnessed a huge shift in marketing world. There are endless modes of marketing - print ads, television ads, word-of-mouth, out of home advertisement to digital signage. For example, Amul is well remembered in hoardings with its unique slogans. In this highly competitive market, the retail industry [...]

Digital Signage: The modern digital out of home advertising While modes of advertising have changed over the centuries, OOH advertising is still a relevant form of communication today. The traditional and popular forms of Out of Home advertising are hoardings or billboards, banners and posters, typically found in high-traffic areas such as alongside busy [...]

How Digital Signage System can Reduce Marketing Cost for Organizations Going by the historical point of view, marketing has been reliant on advertisements of various forms. Depending on the nature of business, advertising can take up to 50% of the revenue. For any company, this is a huge amount and even a slight reduction [...]