Creating and Sustaining a Lottery Business: Brand It A business is all about sustainability and for sustainability people must know you, trust you and be loyal to you. This is true especially for a business like Lottery which is perceived as fun, entertainment & money making game but at the same time has perceived [...]

House edge for Casino, Sports betting and Lottery Whenever you hear about Casino, Sports bettor (bookmaker) or Lottery, one thing that instantly comes into mind is a shortcut to becoming rich but with a risk. Players always want to make more money from these gambling agents. So it becomes essential for the player to [...]

Online Lottery benefits over Paper Lottery The most important benefit online lottery offers over paper lottery is the transparency and credibility. Process of choosing winners is transparent to all lottery players which improves player confidence and trust encouraging people to participate in lottery games. Major benefits offered by online lottery over paper lottery are: [...]

How online lottery benefits Government The lack of transparency and credibility of paper lottery has led many governments across countries to introduce online lottery. While the paper lottery caters to the lower income groups the low average price per ticket, this is a market with high volumes but low margins for the governments selling [...]

Information Security for Online Lottery business Success of any game depends on the people's participation in it. Lottery is no different. In fact earning player confidence and trust in a betting game like lottery is of utmost importance. More the player trust, more the participation resulting into higher winning amount. Higher the jackpot amount [...]

How British National Lottery funded 2012 London Olympics “Ordinary people’s money that has gone into elite and grassroots sport for years, including £2.2billion into the infrastructure of the Olympic Park.” It has been paid for by National Lottery players. Britain’s National Lottery in the year 2011-12 supported the investment in Olympic and Paralympic Sports. [...]

Challenges faced by the lottery industry The lottery business is a promising one, involving billions of dollars and employing countless people. Though individual opinions regarding lottery is biased, a study states that over 90% of American consider gambling as acceptable. Lottery is a form of gambling where payment has to be made for entry [...]