Our customer is a leading gaming technology company based in Macau, China S. A. R. Our customer is one of the mainstays of gambling industry at Macau . It also owns patents to some casino game designs that allow side bets on card game tables like Baccarat, Blackjack etc.
Business Overview & Gaps
In comparison with casinos in North America and Europe, table games generate an exceptionally high proportion of casino gaming revenue in Macau. It becomes extremely important for gaming operators to choose the composition of table games and slot machine offerings, as well as a mix of gaming and non-gaming amenities.
The demand for table games makes it clear that, at least in the near to intermediate future, the optimal strategy for Macau’s casino operators is to retain the high proportion of table games. This is in spite of the fact that the labor costs and floor space demand of table games are typically much higher than those of slots. Nonetheless, because of player preferences and betting patterns, the average net margin from operating table games so far remained considerably higher than that from slot machines.
Sensing an opportunity on the table games, our customer wanted us to implement a solution where bets can be collated from casino tables into a centralized pool to create a progressive jackpot.