Lottery is perhaps one of the oldest forms of gambling known to man. While lottery has been common in most parts of the world, popular perception saw a change in early 20th century and lotteries were banned in most places including the US. After the Second World War, things changed as governments in need of sources of revenue without raising taxes began organizing national or state lotteries.
As the digital age arrived, lottery saw yet another change in the game. Things became far simpler to manage for private and government owned operators as online lottery software providers began utilizing technology to its full potential.
Let’s explore in detail how online lottery software providers helped in this transformation of lottery operations.
Benefits for Operators
With the magnitude of escalations in the number of people opting for lottery games, digitization of operations has far reaching benefits for the operators.
Easy scalability and inventory management
Online lottery has the inherent benefit of scalability. Online lottery software providers have built systems that are capable of handling an increase in the number of customers without the need of pausing or shutting down operations.
Along with the scalability, online lottery systems offer unmatched inventory management for the operator. With scale, issues of inventory are bound to be a hassle at some stage. Online lottery systems add to ease of operations while keeping the costs steady or with a bare minimum increase that doesn’t hamper operations further.
Authenticity of tickets and winnings
One of the biggest problems in lottery operations is keeping track of authentic tickets and winnings. Online lottery systems ensure that authenticity is maintained at all levels of operation right from ticket distribution to the redemption of winnings.
Enhanced credibility and transparency
Lottery is dependent on winning the trust of the customer. As the authenticity of the online lottery products is established among the consumers, it enhances the credibility of the operator even further. Online lottery software providers enabled the systems to deliver a higher degree of transparency in operations that the consumers see as yet another reason to trust the operator.
Digitization of operations with online lottery systems enables the operator to safeguard against data theft. Personal and financial data of the customer is of the highest value to the lottery business. Loss of such information is not only tantamount to losing the confidence of the customer but also implies the loss of information that is highly valuable to the operator’s business.
Agent and distributor network reports
Online lottery systems enable the operator to manage their agent and distributor network with utmost ease. Operators don’t need to spend on hiring extra staff to manage the business relationships with these agents and distributors of their lottery product. The online lottery software providers help in training the agents and distributors to use the lottery software so that the operator doesn’t have to worry about the system being underutilized. Not only that, robust online lottery systems have the capability to draw valuable information from the raw distribution network data that is beneficial for lottery business.
Data on winnings and customers
Data and information security are the biggest benefits for a digital business. Customer data, sales and winning, vendor and distribution network data are all important for the smooth functioning of the lottery business. This information is crucial in making business improvement decisions for the senior management, like which distributors need attention, which ones are over-performing, etc. This can help improve business decision making in a large way.
Benefits for Customers
The Powerball New Year Jackpot this year (2016) was $1.6 billion, which establishes the fact that customers love the game of lottery. And online lottery software has made it accessible to the farthest corners of the globe. Not only is it easy and reliable, but it also has the added advantage of being secure and safe for the customer, ensuring they come back for more every time.
Ease of playing
The customer is spoilt for choices as he can buy lottery tickets online from his home, office, neighbourhood vendor, laptop, mobile phone or over the phone. The gaming solution interface is simple and intuitive for the customer to buy tickets instantly.
Secure and reliable
Customers need not worry about the security of their valuable financial and personal information with the online lottery operator. Online lottery software providers ensure that the systems they deploy are designed to be secure from any risks of data theft and other hardware mishaps.
Tickets directly from the server
Online lottery software ensures that the tickets are authentic and registered with a central database residing on the operator’s secure servers. This way, the customer can be assured of no possibility of tampering with the tickets in any way.
Assurity of random order of numbers
Online lottery systems ensure that the order of numbers is truly random at all times and that no one can tamper with the systems to take its undue advantage in any manner.
Transparency, legitimacy and credibility
Online lottery system facilitates transparency in operations and also establishes legitimacy and credibility for the business in the minds of the customers.
Dusane Infotech is a leading technology solutions and online lottery software provider for the gaming industry from India. Our software is designed to offer customized solutions as per client’s requirements that establish credibility among the online lottery customers. Dusane also assists in the deployment of the software and training the staff to operate the software with ease, thereby going beyond just being a technology vendor to providing a well-designed technology solution.
A deep-rooted value system brings a repeat customer to an online lottery business, far more than just the winnings. And that’s why online lottery software is a necessity for operators as well as customers in the digital age.
For further information on our online lottery software solutions, please reach us at firstname.lastname@example.org.