The world today is in the throes of a smartphone revolution. Mobile apps is the new buzzword and no industry is immune from it including the casino and lottery gaming. They are replacing the traditional terminals and POS systems and everybody wants to jump on the bandwagon. The allure is simple- easy to use, […]
Sports betting operators with bet shop networks are increasingly becoming aware of the immense benefits that they can reap by introducing betting on virtual sports events, along with their regular offering of betting on real sports.
The need to have virtual sports bettingstems from the following points:
Real sports events are usually seasonal in nature, especially […]
Implementation of a Keno system can result in the multifold increase in earnings of a casino or a bet shop.
In any business, there are two ways to increase sales; either by adding new customers or increasing the order size of existing customers. In the lottery industry, Keno game does both excellently. Keno is a […]
A quick study of the nascent lottery sector in the African continent and delving into the growth drivers behind the double digit sales growth of 13% and a quick view of the boundless opportunities available in online lottery in Africa.
The lottery business is a multi-billion dollar industry and only growing steadily every year. First-quarter […]
With a slight but visible improvement in the overall economic outlook, lotteries worldwide witnessed a positive start to 2016. While in most parts of the globe, first quarter lottery sales grew by an average of 3.1% over the same timeframe, followed by the slow performance of lottery sales in Asia. But the growing economy […]
When social media platforms like Facebook and Twitter first appeared on the scene, everyone thought that their job was to connect like-minded people. Instead, these platforms evolved into one great big marketplace. Brands realized the potential of social media and it became a simple, cost-effective instrument to reach the right customers.
Digital marketers recommend a […]
While there are multiple fronts on which a new online lottery business needs to be ready on, the following elements could play a crucial role in a successful launch or otherwise of what is usually a high-potential business in most Countries/States. This article only touches upon some broad based points and is not meant […]
Lottery is perhaps one of the oldest forms of gambling known to man. While lottery has been common in most parts of the world, popular perception saw a change in early 20th century and lotteries were banned in most places including the US. After the Second World War, things changed as governments in need […]
Lottery is a game of luck and chance. If you got your prediction right, you win. If not you lose. One of the most popular lottery game in West Africa is the 5/90 fixed odds lotto game. Lotto games are usually designed to be Pari-mutuel in nature .i.e. the big winnings is paid out […]
We are often tempted to save money on everything we buy. In the hunt for the right bargain, we end up making poor buying decisions. Take for example, the innocuous looking car tyres. Tyres are the only part of your car that make direct contact with the road. If you think about skimping on […]